A Computational Agent-Based Modeling Approach for Competitive Wireless Service Market

C C Douglas, Hyoseop Lee, Wonsuck Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

Using an agent-based modeling method, we study market dynamism with regard to wireless cellular services that are in competition for a greater market share and profit. In the proposed model, service providers and consumers are described as agents who interact with each other and actively participate in an economically well-defined marketplace. Parameters of the model are optimized using the Levenberg-Marquardt method. The quantitative prediction capabilities of the proposed model are examined through data reproducibility using past data from the U.S. and Korean wireless service markets. Finally, we investigate a disruptive market event, namely the introduction of the iPhone into the U.S. in 2007 and the resulting changes in the modeling parameters. We predict and analyze the impacts of the introduction of the iPhone into the Korean wireless service market assuming a release date of 2Q09 based on earlier data. © 2011 IEEE.
Original languageEnglish (US)
Title of host publication2011 International Conference on Information Science and Applications
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
ISBN (Print)9781424492220
DOIs
StatePublished - Apr 2011
Externally publishedYes

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